Web Development Services
Anyone can make a website these days it seems, but not everyone can truly customize their website to do exactly what they envisioned. This is where a web developer comes in. I have been developing web sites for over 7 years now for all kinds of businesses and causes. To get a good idea of what kind of sites I have been involved in, head over to the web development portfolio area of my site to get an idea of what I can do for you.
Services Offered:
- » Database driven content creation via PHP & MySQL
- » Search engine readable coding (see the next service for more info on this)
- » Customization to existing websites to enhance functionality
- » Integration of 3rd party blogging, forum & e-commerce solutions
- » Visitor usability for disabled and elderly visitors (W3C, Section 508 & W3C WCAG Guidelines)
- » Weekly/monthly maintenance of hosting environment
There is a huge difference between a web designer and a web developer that needs to be understood when your site is being created. A web designer handles the most if not all of the visual aspects (banner images, site wide color schemes, layouts, other visual elements) while the web developer is involved primarily in functionality, accessibility issues, dynamic content and much much more. In a nutshell, the web developer works primarily in the coding side of things and the web designer focuses on the appearance.
If you are in need of a site that is strongly driven by graphics versus content, then getting a professional web designer is your best bet. If you are in need of one, I can refer you to some professional Hawaii based web designers that I have worked with that produce fantastic looking sites.
Search Engine Optimization
Even the best looking websites in the world needs some marketing help to get noticed. However, the real trick is figuring out which marketing angles it will take to get this accomplished. That's where Search Engine Optimization (aka "SEO", "online marketing", and/or "internet marketing") comes into play.
SEO itself is constantly evolving and expanding into new territories. A safe comparison would be the medical industry, where the field of medicine (SEO) requires specialists who are trained in only a certain area (link building, social media marketing, etc.), however in a concerted effort with other specialists, the body (web site) of the patient (client) is kept in good health. So what does all that mean? I'm a specialist in optimizing the website itself from a coding and visitor usability level, and the SEO campaign itself will require other specialists to complete the objectives for your site. What I specialize in is more commonly known as On Page SEO.
Services Offered:
- » Audience focused web copy writing
- » Code clean-up to enhance search engine readability
- » Optimization of "call-to-action" items
- » Optimizations to all forms of navigation to help direct the visitor on a desired path
- » Server side modifications aimed at enhancing the site with visitors and search engines
- » Online press releases, search engine inclusion and paid directory inclusion
Site Planning & Marketing Consultation
I have had great pleasure in talking to small business owners in Hawaii, Oregon, California and Washington with what they would like to do with a web project they have in mind. Part of how they would find me is through various online channels where I've been known to frequent, or they were subscribers to the SEO Honolulu Blog.
The consultation projects I have been involved in has ranged in industry, company size and site focus. I have worked with direct competitors as a subcontractor or advisor because I believe in a sense of community within this line of work. To date, I have done consultations for close to 500 sites and still counting. Head over to my web development & online marketing portfolio to see what kind of work I have done.
Services Offered:
- » Visitor usability, strong keyword representation and smart navigation assessments
- » Competitive research to discover exact search engine standing
- » W3C, WCAG and Section 508 acid tests
- » Content brainstorming & implementation strategies
- » Improving existing online marketing campaigns
- » Research for web hosting, server environment and/or analytics package(s) for your site